Sunday, February 10, 2008

The Business Case for Green

I know, you’re thinking “not another article on Green! AAGGGHHH I can’t take anymore!” To which my response is, ‘yes you can.” But I’m not going to preach in this one, simply list a few data points that confirm the growing acceptance and demand for Green in the Real Estate industry. For example, did you know that…

  • 70% of Business Roundtable members have adopted Climate Resolve
  • U.S. General Services Administration (GSA) now requires Energy Star and LEED certification for all of its projects
  • 600 U.S. mayors have committed to Kyoto-like reductions
  • AIA2030 seeks to attain net zero emissions by 2030
  • ASHRAE 189 puts Green requirements in code form

And if you’re still wondering about the business case, think of it as an equation:

Improved Operating Efficiency + Improved Energy Efficiency + Reduced Water Consumption + Increased Recycling + Reduced Toxic Chemicals


Lower Cost, Higher Demand, Higher Occupancy Rates, Higher Rents


Competitive Advantage

Buildings are the largest contributor to emissions, contributing more than the manufacturing and transportation sectors. If we can be the biggest contributor on one side of the equation, then there is no reason we can’t be the biggest contributor on the other side as well.

It’s good to see we’re gaining momentum.

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