We often speak of the importance of connecting the dots, drawing meaningful relationships between disparate pieces of information and using them to develop conclusions upon which we base strategy and tactics. But what if the dots aren’t the right dots?
Having data is one thing, having the right data is sometimes another. How long has it been since you built your metrics system? Is what you are measuring still relevant? Are you routinely looking at the information being collected, but neglecting to rethink what it is you really need to know? Have you gotten so accustomed to your balanced scorecard, dashboard, and checklists that they have become routine to you?
Metrics are an important tool, but so is your gut. Don’t forget to check them both.